Megatrend Analysis
Edit on GitHubMegatrends represent potential behavioral or attitudinal changes over the course of time in your consumers/users. Megatrend analysis answers the question “What is happening? at a macro level.
Why
An in-depth look at megatrends can be a decisive competitive advantage and promote sustainable growth. Identifying, analyzing and acting in accordance with megatrends is essential for success in the marketplace. Using megatrend analysis, companies can develop proactive long-term strategies and apply them to their own growth strategy.
How
You may follow the steps shown below to perform a megatrend analysis:
- Identify factors driving long-term shifts in behaviour and attitudes in the domain you are operating. This exercise helps you to spot the megatrends most relevant to your business. Some such factors could be:
- Technology
- Environmental
- Changing values of users
- Economic reasons
- New business models
- Build a list of megatrends that has potential to make a significant disruption. Following methods may be useful in identifying megatrends.
- Brainstorming driving factors identified above
- Talking to domain experts
- Market interviews
- Analyzing competitor positioning
- Desk research, etc.
- Identify the megatrends that are most relevant for your product. The specific significance to your business may depend on factors such as your market geography and target customer segments.
- Address the megatrend with product strategy and roadmap to enhance your long-term competitiveness in the market. Update your collateral such as marketing material and website accordingly.