Public Relations Activity Plan

Strategize to enhance the image of the product brand and focus on influential media strategies.

Why

Earn the trust of the marketplace, establish relationships within the product ecosystem, and create brand awareness. Continue to do business with customers and social media marketing, but with lower costs than traditional advertising.

How

Types of relationships

• Customer relations
• Media relations
• Investor relations
• Public affairs
• Community relations
• Influencer marketing
• Crisis communication
• Corporate social responsibility

PR Activities

• Press release
• Events
• Partnerships
• Original research
• Press conferences
• Brochures

References

Things every PR plan should have